Special issue: Academy of Marketing Conference 2016: radical financial services marketing
نویسندگان
چکیده
منابع مشابه
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
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Online social network sites (OSNSs) pose a new trend in social communication that gains an enormous popularity in short time. Consequently, the chance for marketing of products and companies is opening. As well, the question about the possibility of using this channel also for the financial sector, including insurance companies, arises. This idea is followed up by the main goal of the paper: to...
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A s we enter the new millennium, we are at the end of the era when firms could gain and sustain competitive advantage merely by having market data. Today large firms have access to more market and customer data than they can use. Having too much data without the models and systems for discovering what is important and what can be discarded can be as bad (or worse) than having too little data. I...
متن کاملTechnology and financial services: Marketing in times of U-commerce
This article revisits and uses the so-called U-Commerce framework to challenge financial services marketing decision makers to consider reformulating marketing objectives in an age of ubiquitous technological networks. It outlines the 4 U’s of U-Commerce – ubiquity, universality, unison and uniqueness, and revisits the original framework used to conceptualize U-Commerce. Then it identifies and ...
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Bioengineering & Translational Medicine was launched in 2016 with the goal to highlight the scientific and technological issues relevant to the translational challenges of bioengineering science and technologies. Clinical translation of promising biological technologies can have a transformative impact on human health. Several advances in bioengineering have already had a huge impact in the dia...
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ژورنال
عنوان ژورنال: Journal of Financial Services Marketing
سال: 2017
ISSN: 1363-0539,1479-1846
DOI: 10.1057/s41264-017-0022-9